The most obvious precursor to the modern Electro House scene is the electroclash movement of the early 2000s. Electroclash fused the lyrical stylings and melodic feel of early 1980s synth pop from the UK with the harder rhythmic grooves of electronic dance music that came out of America during the same period: electro-funk and freestyle music.[1] Some artists associated with the electroclash movement, such as Felix da Housecat, noticeably used elements of house in their music at the time and have since come to be seen as highly influential.[2]

At the same time, tech house was becoming prominent in the late 1990s mainstream, with help from DJs like Satoshi Tomiie and Steve Lawler, who also incorporated elements of the original electro music into their sound dating back in 1989.[3] As it started being played in Europe by 2000—01, European DJs often used tubular distortion straight to the basslines of their tracks (Zombie Nation's "KernKraft 400" or Sono's "Keep Control"), where the sound samples came out pre-synthesized similarly to TB-303.
[edit] Style development

The first DJ to have directly experimented with the fusion of both styles was Benny Benassi. His single "Satisfaction" successfully incorporates sounds found in electroclash into a melodic 4-to-4 beat featuring tech house irregularity. In 2003, another sound was created by Benassi's "Illusion" and influenced directly German and Austrian electrotech (a term coined by them) producers such as the Royal Gigolos and Global Deejays, who established it as a mainstream genre. By 2004—05, electrotech mixed with heavy elements of tribal house, to eventually settle into a more serious atmosphere. Early examples of such sound include "I Want You" by Paris Avenue and "This World" by Slam.

In late 2005, Matt Schwartz and Dave McCullen from the UK have defined the genre as "electro house" for the first time by incorporating high-pitched abrasive leads with it and borrowing a somewhat steadier beat from the then fading progressive house. The influence resulted was large enough as to become worldwide by 2006: Bodyrox's single "Yeah Yeah" featuring Luciana was labelled by several BBC Radio 1 DJs "the biggest tune of the summer of 2006", and the remix by D.Ramirez gained worldwide popularity, particularly in the Ibiza clubbing scene.[4][5] Later that same year, several emerging worldwide producers like Dirty South and The Egg shaped the initial sound into emulated disk scratching, all while borrowing deep house beats. Examples include Cicada's "Things You Say", The Egg's "Walking Away" and Guetta's "Love Don't Let Me Go" remixes.

Considerable international mainstream popularity of this genre came by late 2000s, when notorious leaders of the Africanism All Stars project Bob Sinclar and Yves Larock inserted samples of Caribbean music into their house compositions, creating ground for instrumental riffs and vocalizations harmonically shaping rough electronic leads. This in turn influenced an enormous variety of other mainstream genres — particularly rap, R&B and hip-hop — to be fused into house music, allowing practically any kind of genre remixes. In 2008—09, major hit songs that incorporated electro house with aforementioned styles included "Day & Night (Crookers Remix)" by Kid Cudi, "Shooting Star" by David Rush, "Sexy Bitch" by David Guetta, and many more. Jennifer Lopez's On The Floor is a great example of the genre becoming increasingly popular, the song has been taking radio by storm and is soon to become a world smash hit, The song samples the Lambada beat, but adds it's latin flavor to it making it a electro house hit.

Electro pop
Main article: Electro pop

In the mid to late 2000s, electro house along with other major styles of electronic dance music helped to lay the ground for electro pop music, which fused contemporary R&B, hip hop, crunk, indie rock into dance- and mainstream friendly vocal music with 4-to-the-floor rhythm. Electro pop currently dominates music charts all around the globe.
[edit] Electro rock

Electro house has also introduced electronic music to the indie rock scene through its links to the new rave and disco-punk movement. Not to be confused with electronic rock, since the Electro House fusion implements the audio sound and theme of Electro House. Earlier electronic rock on the other hand merely infused electronic instrumentation and sounds with any kind of rock music genre. Another genre called grindie evolved out of the UK Garage scene, fusing 2-step garage with alternative rock music, sometimes including an Electro House sound.

Fidget
Main article: Fidget house

Although fidget itself is rather a form of house-influenced electroclash than a subgenre of electro house (unlike it, fidget song structure bears little to no progression), its influence on the mainstream genre can be considered immense, especially in late 2009-early 2010, when Canadian and US artists such as deadmau5 and Wolfgang Gartner inserted glitchy, saturated sound samples and frequent interruptions onto electro house base. In 2010, Kaskade also coined "fidgelectro" as the term for this genre.
[edit] Reg

Reg is a very limited fusion genre that is set somewhere between funky and tribal house, while borrowing structure from electro. Reg house tends to incorporate elements of reggae (most often the singer tries to parody reggae-talk), zouk and other close derivatives. Reg house came to prominence after the project Africanism All Stars was formed in 2004, while the most famous singers to come out of it are Yves Larock and Bob Sinclar.
[edit] Electro hop
Main article: Electro hop

Pertaining to the original electro movement, electro hop fuses hip hop vocal performance and instrumental techniques (i.e. beat skipping and R&B vocal samples) into electro house or electrofunk music. The electro house fusion first appeared as part of reg house, the subgenre quickly split into its own by 2008, with the most notable compositions being "Day & Nite" by Kid Cudi and the Benny Benassi remix of Public Enemy's "Bring the Noise".

Электро-хаус (англ. electro house) — стилевая разновидность музыки хаус, находящаяся на стыке хауса и электроклеша.

Появлению электрохауса способствовало возникновение и расцвет такого стиля электронной музыки как электроклэш в конце 1990-х гг., после возрождения электро. Электроклеш объединяет в себе такие стили, как Новая волна, Синтипоп, и диско, также одним из элементов электроклэша выступает панковский вокал, как правило женский, на темы гламура, секса и научной фантастики. Одним из первых музыкантов, продвинувших электрохаус в массы считается итальянец Benny Benassi, являющийся поклонником электроклеш-сцены. Благодаря ему электро-хаус стал одним из популярнейших разновидностей электронной танцевальной музыки. Его композиция Satisfaction сперва играла на электроклеш-вечеринках, её играли такие диджеи как Soulwax, Erol Alkan, Tiga, Larry Tee. Композиция satisfaction набрала популярность, и доминировала в чартах по всему миру — от Канады до Австралии и России, и до сих пор не потеряла актуальность.

Электро Хаус отличается использованием драм-машин, применением аналогового баса (sawtooth bass), высокотональными lead-партиями синтезаторов. Темп варьируется от 125 до 132 BPM

Также, несмотря на схожесть в названии, не стоит путать электрохаус со стилем электро. Оба стиля не имеют практически ничего общего.

Electro house Имеет несколько подстилей: Dirty electro (динамичный, более коммерческий, с частым использованием вокала, с "грязным" звучанием в основном подстиль представлен следующими музыкантами: Alex Kidd (Usa), Alex Mind, Lazy Rich, Keemerah, Miles Dyson и другие. Electro-Tech (возник на основе Techno; имеет темный и жесткий, «синтезированный» саунд с добавлением шумов, в основном представлен следующими музыкантами: Gregor Tresher, Xenia Beliayeva, Kiko и другие. В творчестве французских музыкантов, таких как Etienne De Crecy, Digitalism, Autokratz, Justice, Alex Gopher, очень заметно влияние электроклэша, нью-рейва и стиля new wave группы Daft Punk. Набирает популярность такая разновидность электрохауса как фиджет-хаус, включающая в себя элементы хип-хопа, нью-рэйва и дабстепа, представленная такими музыкантами как Crookers, Ac Slater, Aquasky и другие.

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